Starting in September 2024, I started the series, VALLEY Villas, featuring the various housing of students at Penn State. From dorms to frat houses, I have spearheaded the series and now have coordinated, filmed, edited, and produced 30+ episodes. The series as a whole has accumulated 29k+ likes, 550+ comments, 6.25k+ shares, 1.36k+ saves, and 585k+ views.

My Portfolio!

Welcome to my collection of work. Explore my projects to learn more about what I do.

Since January 2024

As VALLEY's TikTok lead, I have the privilege of presenting to team members at weekly meetings to create brand packages, man-on-the-street footage, and local business spotlights, while analyzing analytics, feedback, and incoming trends. I also continue to spearhead the series VALLEY Villas and VALLEY Visionaries. While also increasing cross-team collaboration, launching a new series, VALLEY Volumes, with Spotify.📲

Just this semester alone, we increased analytics with 1.6 M+ profile views, a 400% increase, 43K+ likes, 992K post views, and 3.5K+ shares. Posting 160+ videos, we have obtained 325+ comments and 465+ followers. ✨📈🤳

For the series VALLEY Visionaries, I work to coordinate with small businesses, both local and student-run. Spotlighting their mission and uniqueness, I communicate with personnel, film, edit, and produce the series. As a whole, the series has gained 1,215+ likes, 120+ comments, 165+ shares, and 21.3k+ views.

VALLEY Villas!

Views: 110.1K
Likes: 4,085
Comments: 68
Shares: 762

Views: 63.8K
Likes: 4,006
Comments: 36
Shares: 755

Views: 6539
Likes: 403
Comments: 34
Shares: 64

VALLEY Visionaries!

Views: 3,781
Likes: 239
Comments: 20
Shares: 24

Hand-selected from chapter of over 215+ girls to attend the Membership Recruitment Chairman (MRC) Institute: Recruitment Retreat as a representative for Penn State's Phi Sigma Sigma Beta Eta Chapter. Alongside 26 representatives from across the country, I gained a plethora of insight into pre-recruitment marketing, calculated logistics, flex plus/minus Excel data, and membership selection.

Served as Alumni Chairman, I acted as one of the primary liaisons between our chapter and our alumni, planning alumni receptions, senior sendoffs, and designing and distributing a

newsletter to 215+ alumni, while heightening activity on LinkedIn and Facebook.

📍Rutgers University, NJ
Click the image for more!

Last year, I took a 46-hour physical stand against pediatric cancer at Penn State's THON™, I aim to do the same this year. As one of the alternative fundraising committee representatives, I conduct outreach with local businesses to coordinate fundraising events such as restaurant catering, Pie in the Face, Kickball and register them on THINK.org.

Since August 2025

Public Relations Department Member

CommAgency is a student-run media production agency, specializing in short, documentary-style videos, marketing and promotional photography, and branded content for the Penn State community.

LinkedIn Insights! Click images for more!

CommAgency Newsletter!
Six this semester!

January-April 2025

Account Associate

Happy Valley Comm is Penn State's only student-run communications agency. Students have the chance to work with real-world clients to develop and produce communications materials like social media posts, campaign ideas, etc. Clients range from non-profits, student organizations, local businesses, and more! In the spring of 2025, I was placed on the By A Thread Boutique account.

Handover Document!

Mock Email Template for Outreach!

Business
Card!

January-October 2024

Marketing Coordinator/Newsletter Writer

February Go Time Newsletter 2024!

April Go Time Newsletter 2024!

Through this position, I expanded my palate of sports writing by assisting the CEO of the start-up business in producing an effective newsletter

regarding updated initiatives, brand sponsorships, and industry insights. I increased brand communication by formatting, writing, and sending newsletters to 200+ partners and clients. I created four bi-monthly newsletters with Go Time.

June Go Time Newsletter 2024!

September Go Time Newsletter 2024!

October 2023-April 2025

Creative Team Member

I utilized software such as Adobe Illustrator and Canva to produce graphics upon local businesses' requests while communicating feedback. I also collaborated with team members to create graphics for various businesses' sales, events, or announcements.