As VALLEY's TikTok lead, I have the privilege of serving as a liaison between brand outreach and VALLEY content creation. I coordinate with my team, instructing them on how to capture the vision and mission of the brand. This semester, I've had the opportunity to coordinate, film, edit, and produce a collection of brand-oriented content.  

My work implements strong short-form storytelling and creative editing skills.
I've gained digital marketing skills like audience targeting, analytics, and content strategy.
While also developing professional skills such as client communication, time management, and meeting briefs. Through such deliverables, I've gained platform knowledge, including how the algorithm works and what drives engagement.